CEVA Future VR Conference
A speaker on stage, 200 headsets in the audience — perfectly in sync.
CEVA · JANUARY 2018
Brief
CEVA is one of the world's most established names in animal health, and the room at this conference was full of the poultry industry's most senior decision-makers. For this kind of audience, slides, photos, illustrations and animations aren't a "proposal" — they're a daily tool.
The brief was clear: don't describe how CEVA's vaccination product works, why it's different and how the process runs from production to application — let people live it. And do it without removing the speaker from the stage. The classic conference rhythm had to stay intact — but right in the middle of that rhythm, the room's sense of reality had to shift for a moment.
“Information travels; experience leaves a mark — especially in a room where every professional sees ten decks a day.”
Insight
At industry conferences most presentations look the same: dark backgrounds, white headlines, charts, video, Q&A. Everyone in the room moves through this format several times a day. Inside that format, the gap between a "great slide" and a "good slide" isn't enough to convince a room — because information travels but experience sticks.
For something as technical as vaccination, the strongest argument is a professional being able to say "I saw it with my own eyes." But you can't take 200 people into a real hatchery, and you certainly can't physically step inside a machine or inside an egg. There was only one path left: bring the room to where vaccination happens. And do it without letting go of the speaker on stage, without breaking the rhythm of the conference.
The Idea
We didn't break the conference format. A speaker on stage, 200 people in the room, a normal presentation began. At a specific point in the talk, every person in the audience put on the VR headset waiting on their seat — at exactly the same moment. With no change in the room lights, the entire audience travelled somewhere else in the same second.
The 200 headsets ran perfectly synchronised over a local network — everyone watched the same second, the same frame. A 10-minute immersive presentation that began on a cue from the speaker and ended on a cue from the speaker. The audience first walked through CEVA's egg facility in Hungary. Then they stepped inside the vaccination machines we'd 3D-modelled from the originals. Finally, they crossed into the egg itself: living the vaccination process first-person, from inside the shell, at the exact moment the machine ran.
When the ten minutes were up the headsets came off, the room lights hadn't moved, and the speaker on stage picked up exactly where he left off. The audience returned to their notes — having just been, in their own bodies, in Hungary, inside the machine, inside the egg. It was the first VR conference ever held in Turkey.
A Hybrid Conference Format
A speaker on stage, 200 people in the audience, a normal presentation. At a specific cue, the VR headsets waiting on every seat went on at exactly the same moment. The conference format wasn't broken — for a moment, a different reality opened inside it.
200 Headsets, One Single Second
200 VR headsets ran in perfect sync over a local network. Everyone watched the same second, the same frame. The 10-minute immersive presentation began on a cue from the speaker and ended on a cue from the speaker — moving the entire room to the same place at the same time.
Hungary Shoot + 3D Machines
For the field shoot, we travelled to CEVA's egg facility in Hungary. We shot the real vaccination line inside the plant in 360°, and modelled the vaccination machines themselves in full-scale 3D. That let the audience walk into both the real production environment and the inside of a machine no one normally sees.
First-Person, Inside the Egg
The peak of the experience: the audience crossed inside the egg. They lived the vaccination process first-person, from inside the shell, at the exact moment the machine ran. A moment built specifically for the power of "I saw this with my own eyes" inside a technical conference.
Execution
Concept, on-location shoot, 3D production, immersive software, the 200-headset sync system and on-the-day conference operations — all under one roof, produced by Harikalar. CEVA was the direct client; no creative agency in the chain.
Scope
- 360° shoot at CEVA's egg facility in Hungary
- Full-scale 3D modelling of the vaccination machines
- Production of the 10-minute immersive VR presentation film (visual + audio)
- 200 VR headsets synced over a local network in perfect playback
- Conference-day deployment to seats, audience briefing, live technical standby
Team
- Director & Experience Design: Atilla Baybara
- Technology & Software: Utku Olcar
- Operations: Yiğit Sarı
- Client Relations: Şaban Yılmaz
- + 360° production, 3D modelling and on-site technical team
Results
- The first VR conference ever held in Turkey — the format of a live speaker on stage with 200 synchronised VR headsets in the audience was applied here for the first time in the country
- 200 senior industry professionals "saw it with their own eyes" — they lived the vaccination process in Hungary, inside the machine and inside the egg, first-person
- People talked about the experience, not the slides — the only topic at CEVA's table after the conference was the vaccination product
- An infrastructure that played 200 headsets in sync to the second — became a technical foundation we kept reusing on later multi-VR activations
- Client
- CEVA
- Event
- CEVA Future Konferansı
- Location
- İstanbul Hilton Kongre ve Fuar Salonu
- Year
- 2018
- Format
- Hibrit konferans — sahnede canlı konuşmacı + salonda 200 senkron VR gözlüğü
- Duration
- 10 dakikalık immersive sunum
- Shoot
- CEVA Macaristan yumurta tesisi, 360°
- Technology
- 200 VR gözlüğünü local network üzerinden senkronize eden özel altyapı; aşılama makinelerinin 3D modellenmesi
- Concept, Production & Operations
- Harikalar
- Project Lead
- Atilla Baybara
- Technology
- Utku Olcar
- Client Relations
- Şaban Yılmaz
- Operations
- Yiğit Sarı
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