Netflix 3 Body Problem Launch

We designed a special launch event in Istanbul for Netflix's highly anticipated series "3 Body Problem". Participants stepped into the sci-fi world of the series through projection mapping, interactive installations and VR experiences.

Event Concept

The launch was designed around the core themes of the series: the mysteries of the universe, science and the future of humanity. The venue was covered with massive projection-mapped surfaces reflecting iconic scenes from the series in a completely dark atmosphere. From the moment of entry, attendees were immersed in the world of the show.

Technology Infrastructure

Three distinct experience zones were created. The first featured a 360° projection-mapped tunnel simulating the expansion of the universe. The second zone let participants interact with scientific experiments from the series through interactive installations. The third offered a VR deep-dive into the show's universe.

Results

The launch event hosted over 500 guests and generated more than 2 million organic social media impressions. It became one of Netflix Turkey's most talked-about launch events and received extensive coverage in national media.