The combination of software and sport
We created a project suitable for the sports content of the brand in this event that we organized for Reebok. We found ideas that would set the participants in motion and reveal their sportive side. We carried out this project at one shopping mall in Bursa and at two shopping malls in İstanbul.
Firstly, we focused on the participants’ movement and speed abilities with Reflex Wall and tested their reflexes.
Gym is Everywhere
With our ‘’Gym is Everywhere’’ product, we moved the participants’ exercise to a digital dimension.We distributed gifts to the participants who completed the exercises correctly in company with the virtual coach.
And with the Immersive Run, we offered our participants the opportunity to experience a run in the ambience that they would choose.
We brought the participants, sports and the brands together in these events in which the software and sports came together.