We got it "ohh" with Lipton Double Ice.
We produced a giant Lipton Double Ice box for Lipton Ice Tea’s advertising campaign ‘’Off deme Ohh de!’’. On this giant box produced, we placed a video-recording, water spray and a vending machine features activated by voice recognition technology.
We cooled all the participants, who came and sighed in front of the giant Double Ice box activated by voice recognition technology, with our water sprays. We gave them ice-cold Double Ice as a gift. Our giant Double Ice box, which recorded the whole process, shared the videos of the participants cooling off on the social media.